"Don't you take that tone with me, Mister..."
I can imagine that's what some customers think. A good, positive tone can really set a great customer service experience into motion. I know, it's hard to think about a positive tone (or a positive experience) when you have so much going on at home, so many other problems in the world, etc. We all have our different burdens to bear. It's just part of life. But once that beep tone goes off in your ear, you have a customer on the line with a problem that YOU alone can solve! That's an empowering statement - you can solve a problem for someone else! To me, that's an exciting thing.
A negative tone can (and often does) send the call on the path to destruction. A harsh or offensive tone can put the customer off, and make them adopt a harsh tone right back. If they think for one second that you don't want to solve their problem, or that you want to get them off the phone as fast as possible, they will let you know. Oh, it might not be directly, as in saying something during the call: but it may be indirectly, as in taking their business elsewhere.
Sounding bored on the phone can make the customer think that you just don't care, and are ambivalent about answering the phone at all. And it just might put your QA rep to sleep. That's never a good thing.
I think about the Apathy poster that can be found on despair.com - "If we don't take care of the customer, maybe they'll stop bugging us." Yes, they certainly will stop bugging you - by doing business with another company. There are lots out there, just waiting to pounce on dissatified customers. Your call could be the final nail in the coffin. The customer may have already been thinking about changing companies. Your tone could set a fantastic call into motion that will make the customer think twice about their decision, or it could set the call into motion that will make the customer contact your competitor right then and there.
Think about it.





